You are invited to complete 2 tasks of your choice from the list below to demonstrate your skills. Please submit your work following the provided guidelines.

Summary

• Task 1: Twitter Thread & Video Script (2-3 hours) – Assess ability to engage and provide actionable advice concisely.
• Task 2: Content Campaign Proposal (2-3 hours) – Evaluate strategic thinking and multi-channel campaign creation.
• Task 3: UX Writing Sample (2-3 hours) – Test empathy, user understanding, and ability to improve user experience with effective copy.
• Task 4: Cold Outreach Email Sequence (2-3 hours) – Determine your skills in crafting a persuasive cold outreach email sequence.

Task 1: Twitter Thread and Video Script

Objective: Write a Twitter thread on “X Things Not to Do to Avoid Annoying Your Customers Even More When They Want to Cancel” and a 60-second video script on the same topic.

What We Want to See: We want to see how you craft engaging and actionable content in a concise format. This will demonstrate your ability to capture attention and deliver value quickly, which is essential for social media engagement.

Instructions:

1. Twitter Thread:
   • Start with a hook to grab attention.
   • Use a conversational and engaging tone.
   • Include at least 5 tweets.
   • Ensure each tweet flows naturally to the next.
   • Make sure your advice is practical and helpful.
2. Video Script:
   • Create a 60-second script that aligns with the same topic.
   • Start with a compelling hook.
   • Use storytelling elements to engage viewers.
   • Provide actionable advice.
   • Conclude with a memorable ending.

Estimated Time: 2-3 hours.

Task 2: Content Campaign Proposal

Objective: Propose a content campaign to promote a new free tool: our churn calculator.

What We Want to See: We want to see your strategic thinking, creativity, and ability to integrate multiple communication channels into a cohesive campaign. Your proposal should show how you plan to reach and engage our target audience effectively.

Instructions:

1. Detail which means of communication you would use: Identify the platforms and channels best suited for the campaign.
2. Include a draft/strategy for each form of messaging
3. Explain the reasoning behind each element and how it fits into the overall campaign: Describe why you chose each platform and how it contributes to the campaign’s goals.

Estimated Time: 2-3 hours.

Task 3: UX Writing Sample

Objective: Analyze a specific case of poor user experience and offer a better copy for the cancellation process.

Case Study: https://www.reddit.com/r/mildlyinfuriating/s/4mfT84neE3

What We Want to See: We want to see your ability to empathize with users, identify pain points, and create clear, user-friendly copy that improves the experience. This task will demonstrate your understanding of UX writing and how you can use it to retain customers.

Instructions:

1. Review the provided post detailing the bad user experience: Understand the context and specific issues mentioned.
2. Examine user feedback in the comments to identify key pain points: Look for recurring themes or specific complaints that need addressing.
3. Provide a new and improved cancellation flow: Outline the steps in the process and how they will be communicated to the user.
4. Write the copy for each step of the flow, ensuring it’s clear, concise, and user-friendly: The copy should make the process as smooth and frustration-free as possible.
5. Include a brief explanation of the psychology behind your word choices and how it aims to retain customers: Explain how your approach addresses user concerns and encourages them to stay.

Estimated Time: 2-3 hours.

Task 4: Cold Outreach Email Sequence

Objective: Write a sequence of 3 cold outreach emails to raise awareness about our software and secure a case study by offering free use of our software.

Software: RetentionFlows.com

Context: You are reaching out to subscription-based businesses that use WordPress, offering them an opportunity to try our plugin for free. The goal is to not only introduce them to our tool but also to encourage them to follow us on social media and agree to participate in a case study if they find value in our product.

What We Want to See: We want to see your ability to craft a persuasive and engaging email sequence. The emails should be well-structured, personalized, and clearly convey the benefits of using our plugin. Each email in the sequence should have a specific objective and a call to action.

Estimated Time: 2-3 hours.

Submission Guidelines:

Please submit your work in the following format:

1. Choose 2 tasks from the list above.
2. Complete each task as per the instructions.
3. Combine your work into a single PDF document.
4. Include your name and task chosen in the document.
5. Upload the PDF in the form bellow

We look forward to seeing your creativity and skills in action!