Visual Content Designer Applicant Challenge

Summary of Tasks:

Task 1: LinkedIn Post Graphics – Create visually appealing static graphics for a LinkedIn post

Task 2: Animation – Design a 10-15 second animation that complements the LinkedIn post created in Task 1.

Task 3: UI/UX Design Improvement – Create a new and improved design for the cancellation flow, focusing on a sequence of modals/popups that gather feedback and offer incentives to retain customers.

Bonus Task – Optional – Meme creation

Please submit your work in the form at the bottom of the page

Task 1: LinkedIn Post Graphic

Objective: Create a graphic for a LinkedIn post about “The Things Not to Do to Avoid Annoying Your Customers Even More When They Want to Cancel.”

The post:

📚 Story Time: The Tale of Two Subscription Services 📚
Once upon a time, there were two subscription businesses: EasyCancel Co. and HideNSeek Inc.

EasyCancel Co. understood the importance of a seamless offboarding experience. When customers decided to cancel, they could easily find the cancel button, provide minimal information, and receive a genuine “thank you” for their patronage. EasyCancel Co. also asked for feedback, using it to improve their service and win back customers in the future.

On the other hand, HideNSeek Inc. made canceling a nightmare. The cancel button was buried deep within the settings, and customers had to provide their life story just to proceed. HideNSeek Inc. bombarded them with irrelevant incentives and endless questions, delaying the process and frustrating customers even more.

🎭 The Aftermath 🎭

EasyCancel Co.’s customers felt respected and appreciated, even as they moved on. They left positive reviews and recommended the service to others, knowing they could easily cancel if needed.

HideNSeek Inc.’s customers left angry and resentful. They warned others about the cancellation headache and vowed never to return. HideNSeek Inc.’s reputation suffered, and their growth stagnated.

🔑 The Moral of the Story 🔑

Treat your customers with respect, even when they’re leaving. Make the offboarding process as smooth as the onboarding, and you’ll leave a positive lasting impression.

Remember:
✅ Make the cancel button easy to find
✅ Only ask for necessary information
✅ Offer relevant incentives, if any
✅ Keep the process quick and simple
✅ Always ask for feedback and learn from it

A smooth offboarding experience can turn a departing customer into a future advocate. Treat them right, and they might just come back one day!

Instructions:

Extract the key information from the post to make eye-catching graphics:
- Highlight the five mistakes to avoid.
- Use strong visuals and concise text to communicate each mistake.
- Emphasize the importance of a smooth offboarding process.
Design a graphic (or series of graphics) that captures attention and incentivizes the reader to stop scrolling and read the entire post:
- You can decide the number of graphics based on what best conveys the message.
- Ensure each graphic is visually engaging and easy to understand.

What We Want to See:

Visual Appeal: The graphics should be attractive and draw attention.
Clarity: Each key point should be easy to read and understand.
Creativity: Use creative elements to make the graphics stand out on LinkedIn.
Engagement: The graphics should incentivize viewers to read the entire post and engage with it.

Task 2: Animation

Objective: Create a 10-15 second simple animation to match the LinkedIn post above

Instructions:

Create a short animation that brings the key points of the LinkedIn post to life.

The animation should highlight three out of the five mistakes to avoid (three points of your choice):
Avoid annoying your customers even more when they want to cancel by NOT making these mistakes:

Don’t hide the cancel button.
Don’t ask for unnecessary information.
Don’t offer irrelevant incentives.
Don’t delay the process with endless questions.
Don’t forget to ask for feedback!

Feel free to reuse the graphics produced in Task 1– This can help maintain visual consistency and save time.

What We Want to See:

Engagement: The animation should capture attention and keep viewers interested.
Clarity: The message should be clear and easy to understand.
Professionalism: The animation should be polished and high-quality.
Creativity: Use innovative visual elements to make the animation stand out.

Task 3: UI/UX Design Improvement

Objective: Analyze a specific case of poor user experience and offer a better design for the cancellation process, focusing on creating a sequence of modals/popups that ask for feedback and offer an incentive.

Instructions:

Review the provided post detailing the bad user experience.
- Reddit post
Examine user feedback in the comments to identify key pain points.
- Focus on what users found most frustrating and why.
Provide a new and improved design for the cancellation flow.
- Design a sequence of modals/popups that ask for feedback and offer 30% off for the next year incentive.
- Create wireframes or mockups for each step of the improved process.
Ensure the design is user-friendly and intuitive.
- Prioritize clarity, ease of use, and a positive user experience.

What We Want to See:

Problem-Solving: Your design should address the pain points identified in the user feedback.
Creativity: We want to see innovative design solutions that enhance the user experience.
Usability: The new design should be easy to navigate and understand.
Clarity: Ensure that each step in the cancellation process is clear and straightforward.
Engagement: The sequence of modals/popups should effectively gather feedback and provide an attractive incentive to retain customers.

Bonus Task (optional): Meme Creation

Create a funny meme about anything related to subscription businesses, customer retention or churn. This will help us evaluate your creativity in adding a humorous touch to a boring topic.

Submission Instructions:

Please complete the tasks to the best of your ability. Once finished, zip your work and name the file with your full name (e.g., JohnDoe.zip). Fill out the form below and upload your zip file.

Feel free to complete as many of the tasks as you can. If there is a task that is outside of your skill set, you can submit your work without it. However, please note that we will prioritize applicants who can do it all.

We look forward to reviewing your submission!